ohio marketing summit
The Ohio Marketing agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 AM- MORNING KEYNOTE ADDRESS
9:20 AM- PANEL: THE OHIO BRAND
How do Ohio brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges they’ve faced breaking through stereotypes to portray the complexity of their brand in-state, nationwide, and abroad.
10:00 AM- PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT & DATA
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories? How are brands utilizing the data they compile to reach the relative audience?
10:40 AM- MORNING SOCIAL
Coffee, light refreshments
11:00 AM- CASE STUDY PRESENTATION
11:15 AM- PANEL: WOMEN & LEADERSHIP IN MARKETING
Get fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.
12:00 PM- NETWORKING LUNCH
Fine refreshment, lively conversation & networking
1:20 PM- AFTERNOON KEYNOTE ADDRESS
1:45 PM- CASE STUDY PRESENTATION
2:00 PM- PANEL: CUSTOMER EXPERIENCE, CARE, & INSIGHT
How are brands measuring and enhancing their customers’ excitement and satisfaction? How are they improving responsiveness, efficiency, and UX design? During this panel, brands and their partners discuss bridging the gap between digital and face-to-face experience while analyzing meaningful insights drawn from the data.
2:45 PM- PANEL: MEANINGFUL DIGITAL AND MOBILE ENGAGEMENT
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
3:25 PM- AFTERNOON SOCIAL
Coffee, light refreshments
3:40 PM- PANEL: REPUTATION MANAGEMENT & NURTURING LOYALTY
A discussion of the ways brands are proactively preventing negative emotions and engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is reputation damage irreversible?
4:20 PM- PANEL: BUILDING A SUCCESSFUL BRAND/ AGENCY COLLABORATION
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?
5:00 PM- NETWORKING & COCKTAIL PARTY
Chief Marketing Officer
President of Emerging Businesses & Chief Marketing Officer
T: (856) 772 7598
Pre-registration is required for all attendees.
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The Ohio Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
Hilton Columbus Downtown, 401 N High St, Columbus, OH 43215
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