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ohio marketing summit

 

AUGUST 13, 2019 // #OHMKTG // COLUMBUS, OH

 

SUBSCRIBE FOR UPDATES

ON SPEAKERS AND SPONSORS

 
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250+ Ohio-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

 

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Chief Marketing Officers
  • Chief Brand Officers 
  • Advertising Strategists 
  • Social Media Managers
  • Creative Directors
  • Local, Regional and National Brands
  • 7 interactive discussion panels
  • Q&A with 50+ speakers
  • 4+ hours of dedicated networking
  • Social events!  Including a welcome breakfast, lunch & a cocktail party!
  • Fresh ideas to inspire your audiences
  • New tools to tell your brand's story
  • Exciting new relationships with marketers, brands and partners
  • Membership in a community of like minded marketers

DOWNLOAD THE AGENDA

 

The Ohio Marketing agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda,

 

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PROGRAM AT A GLANCE:

 

 

8:00 AM  

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 AM- MORNING KEYNOTE ADDRESS

9:20 AM- PANEL: THE OHIO BRAND

How do Ohio brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges they’ve faced breaking through stereotypes to portray the complexity of their brand in-state, nationwide, and abroad.

10:00 AM- PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT & DATA

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories? How are brands utilizing the data they compile to reach the relative audience?

10:40 AM- MORNING SOCIAL

Coffee, light refreshments 

11:00 AM- CASE STUDY PRESENTATION

11:15 AM- PANEL: WOMEN & LEADERSHIP IN MARKETING

Get fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.

12:00 PM- NETWORKING LUNCH

Fine refreshment, lively conversation & networking

1:20 PM- AFTERNOON KEYNOTE ADDRESS

1:45 PM- CASE STUDY PRESENTATION

2:00 PM- PANEL: CUSTOMER EXPERIENCE, CARE, & INSIGHT

How are brands measuring and enhancing their customers’ excitement and satisfaction? How are they improving responsiveness, efficiency, and UX design? During this panel, brands and their partners discuss bridging the gap between digital and face-to-face experience while analyzing meaningful insights drawn from the data.

2:45 PM- PANEL: MEANINGFUL DIGITAL AND MOBILE ENGAGEMENT

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

3:25 PM- AFTERNOON SOCIAL

Coffee, light refreshments

3:40 PM- PANEL: REPUTATION MANAGEMENT & NURTURING LOYALTY

A discussion of the ways brands are proactively preventing negative emotions and engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is reputation damage irreversible?

4:20 PM- PANEL: BUILDING A SUCCESSFUL BRAND/ AGENCY COLLABORATION

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?

5:00 PM- NETWORKING & COCKTAIL PARTY

Customers want to become invested in your brand. Give them something to get invested in.
— Gene De Libero, Digital Marketing Evangelist - Sitecore
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meet our keynote speakerS

 

MATT JAUCHIUS

Chief Marketing Officer

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TERRENCE WILLIAMS

President of Emerging Businesses & Chief Marketing Officer

 

MEET OUR SPEAKERS

 


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 

 
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Davina Roberts

E: davina@icsummits.com

T: (917) 426 1626

 

LEAD SPONSOR

 
 

Meet our SPONSORS

CLICK ON LOGO TO FIND OUT MORE

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 

 
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Alexandra Calma

E: alexandra@icsummits.com

T: (702) 659 6719

 
 

in partnership with

 
 
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GET YOUR TICKET

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TICKETS CONTACT:

 

Fred Ennette

E: frederick@icsummits.com

T: (856) 772 7598 

 

 

 

Pre-registration is required for all attendees.

PRESS PASSES

IC Summits offers a limited number of press passes to members of established media organizations. If you’re an editor, reporter, writer, or broadcaster, you’re eligible to apply. CLICK HERE TO CHECK OUT THE FULL DETAILS AND APPLY TODAY.

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

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FAQS

WHO ATTENDS?

The Ohio Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here, or you can contact Fred Ennette for more information

HOW DO I BECOME A SPONSOR?

Easy!  Contact Alexandra Calma to find out about the remaining openings - alexandra@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

LOCATION/VENUE

Hilton Columbus Downtown, 401 N High St, Columbus, OH 43215

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IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE