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ohio marketing summit

 

AUGUST 13, 2019 // #OHMKTG // COLUMBUS, OH

 
 
 

250+ Ohio-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Local, Regional and National Brands

  • Local, Regional and National Vendors

  • Chief Marketing Officers

  • Chief Brand Officers

  • Advertising Strategists

  • Social Media Directors

  • Creative Directors

  • 7 interactive discussion panels

  • Q&A with 50+ speakers

  • 4+ hours of dedicated networking

  • Social events! Including a welcome breakfast, lunch & a cocktail party!

  • Fresh ideas to inspire your audiences

  • New tools to tell your brand's story

  • Exciting new relationships with marketers, brands and partners

  • Membership in a community of like minded marketers

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

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GET YOUR TICKET

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

VENDOR CONTACT:

BRAND CONTACT:

Pre-registration is required for all attendees.

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meet our keynote speakerS

 

MATT JAUCHIUS

Chief Marketing Officer

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TERRANCE WILLIAMS

President of Emerging Businesses & Chief Marketing Officer

 

MEET OUR SPEAKERS

 


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 

 
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Davina Roberts

E: davina@icsummits.com

T: (917) 426 1626

 

DOWNLOAD THE AGENDA

 

The Ohio Marketing agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.

8:00 AM  

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 AM- MORNING KEYNOTE ADDRESS

9:20 AM- PANEL: THE OHIO BRAND

How do Ohio brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges they’ve faced breaking through stereotypes to portray the complexity of their brand in-state, nationwide, and abroad.

10:00 - Presentation: How to Vet Emerging Media Against Marketing Strategy

Speaker:

Jesse Blount, Vice President, Client Marketing Strategy, Quad 

10:20 AM- PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT & DATA

With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories? How are brands utilizing the data they compile to reach the relative audience?

11:00 AM- MORNING SOCIAL

Coffee, light refreshments 

11:20 - Case Study Presentation: Using Data to Unlock the Power of User Experience


Discover how Adept has used the data our client, a leader in SaaS-based telematics and tracking solutions, already had to iteratively design an improved user experience that resulted in a 400% return on investment.

Speaker:

Danielle Walton, Co-Founder, Adept Marketing


11:40 AM- PANEL: WOMEN & LEADERSHIP IN MARKETING

Get fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.

12:30 PM- NETWORKING LUNCH

Fine refreshment, lively conversation & networking

1:30 PM- AFTERNOON KEYNOTE ADDRESS

In 2017, Nationwide expanded Terrance’s Chief Marketing Officer role to include overseeing a new organization called the Emerging Businesses Group. The logic is simple, although our businesses models are complex: marketers intimately know our customers and our Emerging Businesses teams are dedicated to solving their needs and friction points in new and unique ways. The insurance industry is made up of trillions of dollars of premium, making it ripe for disruption from non-traditional competitors and startups. Our category must think differently and prepare for a future that is evolving faster than any other time, driven by technology advances and consumer behaviors. Terrance will provide an overview of why and how establishing an Innovation group and Emerging Businesses team focused on the future is one way Nationwide is preparing for what’s next. 

Terrance Williams, President of Emerging Businesses & Chief Marketing Officer, Nationwide Insurance 

1:50 PM- PANEL: CUSTOMER EXPERIENCE, CARE, & INSIGHT

How are brands measuring and enhancing their customers’ excitement and satisfaction? How are they improving responsiveness, efficiency, and UX design? During this panel, brands and their partners discuss bridging the gap between digital and face-to-face experience while analyzing meaningful insights drawn from the data.

2:50 PM- CASE STUDY PRESENTATION

Holly Hynes, SVP, Head of Brand and Customer Experience Innovation, Huntington National Bank

Huntington Bank re-launched their brand in 2010, in the wake of the Financial Crisis. The 100+ year old brand hadn’t been touched in decades. How, in the aftermath of the greatest financial crisis of our time, does a tired, small, commoditized brand like Huntington stand out and ultimately become one of the fastest growing and preferred bank brands in its markets? Learn the journey that the Huntington leadership team took to create distinctiveness and relevance with consumers at a time when banking was the world’s most hated industry.

 

3:10 PM- PANEL: MEANINGFUL DIGITAL AND MOBILE ENGAGEMENT

Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.

4:00 PM- AFTERNOON SOCIAL

Coffee, light refreshments

3:20 PM- PANEL: REPUTATION MANAGEMENT & NURTURING LOYALTY

A discussion of the ways brands are proactively preventing negative emotions and engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is reputation damage irreversible?

5:00 PM- PANEL: BUILDING A SUCCESSFUL BRAND/ AGENCY COLLABORATION

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?

5:40 PM- NETWORKING & COCKTAIL PARTY

Customers want to become invested in your brand. Give them something to get invested in.
— Gene De Libero, Digital Marketing Evangelist - Sitecore

LEAD SPONSOR

 
 

Meet our SPONSORS

CLICK ON LOGO TO FIND OUT MORE

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 

 
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Alexandra Calma

E: alexandra@icsummits.com

T: (702) 659 6719

 
 

in partnership with

 
 
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FAQS

WHO ATTENDS?

The Ohio Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here, or you can contact Fred Ennette for more information

HOW DO I BECOME A SPONSOR?

Easy!  Contact Alexandra Calma to find out about the remaining openings - alexandra@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

VENUE & ROOM BLOCK

Hilton Columbus Downtown, 401 N High St, Columbus, OH 43215

Access the room block here!

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