ohio marketing summit
Local, Regional and National Brands
Local, Regional and National Vendors
Chief Marketing Officers
Chief Brand Officers
Social Media Directors
7 interactive discussion panels
Q&A with 50+ speakers
4+ hours of dedicated networking
Social events! Including a welcome breakfast, lunch & a cocktail party!
Fresh ideas to inspire your audiences
New tools to tell your brand's story
Exciting new relationships with marketers, brands and partners
Membership in a community of like minded marketers
Main Conference & Exhibition
Executive Networking Luncheon
Summit Cocktail Party
Networking Breakfast Reception
Pre-registration is required for all attendees.
Chief Marketing Officer
President of Emerging Businesses & Chief Marketing Officer
The Ohio Marketing agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Morning Keynote Address: Leveraging Disruption for Growth by Banking a Fifth-Third Better
How can brand building play a role in the broader corporate strategy, and how does a brand in a low involvement category (banking), with an admittedly unique name (Fifth Third), starting from the 4th quartile of brand strength, create an integrated, disruptive marketing effort that achieves 1st quartile brand consideration in 24 months? Matt will tell the story and lessons learned of the explicit role brand plays in the corporate strategy and how both analytical and creative marketing – combining both head and heart – were used to power industry leading brand performance in a short timeframe.
Matthew Jauchius, Chief Marketing Officer, Fifth Third Bank
9:20 AM- PANEL: THE OHIO BRAND
How do Ohio brands stay true to their roots while expanding marketing efforts to target a growing audience? Panelists broach challenges they’ve faced breaking through stereotypes to portray the complexity of their brand in-state, nationwide, and abroad.
10:00 - Presentation: Rash vs Rational: Focused Marketing Decisions
Jesse Blount, Vice President, Client Marketing Strategy, Quad
10:20 AM- PANEL: DIFFERENTIATION & ENGAGEMENT THROUGH CONTENT & DATA
With so much noise across an overwhelming number of digital and traditional channels, how are brands standing out and being seen? Customers are generating original content, so how are brands capturing their experiences to tell authentic and distinct stories? How are brands utilizing the data they compile to reach the relative audience?
11:00 AM- MORNING SOCIAL
Coffee, light refreshments
11:20 - Case Study Presentation: Using Data to Unlock the Power of User Experience
Discover how Adept has used the data our client, a leader in SaaS-based telematics and tracking solutions, already had to iteratively design an improved user experience that resulted in a 400% return on investment.
Danielle Walton, Co-Founder, Adept Marketing
11:40 AM- PANEL: WOMEN & LEADERSHIP IN MARKETING
Get fresh perspectives from female leaders on marketing and the ascent of women in America. This is a discussion of authenticity and empowerment, equity and innovation, and of women as customers, storytellers, and trailblazers.
12:00 - Panel: Women & Leadership in Marketing
Get fresh perspectives from female leaders on marketing and the ascent of women in America. This is a
discussion of authenticity and empowerment, equity and innovation, and of women as customers,
storytellers, and trailblazers.
12:50 PM- NETWORKING LUNCH
Fine refreshment, lively conversation & networking
1:50 PM- AFTERNOON KEYNOTE ADDRESS
In 2017, Nationwide expanded Terrance’s Chief Marketing Officer role to include overseeing a new organization called the Emerging Businesses Group. The logic is simple, although our businesses models are complex: marketers intimately know our customers and our Emerging Businesses teams are dedicated to solving their needs and friction points in new and unique ways. The insurance industry is made up of trillions of dollars of premium, making it ripe for disruption from non-traditional competitors and startups. Our category must think differently and prepare for a future that is evolving faster than any other time, driven by technology advances and consumer behaviors. Terrance will provide an overview of why and how establishing an Innovation group and Emerging Businesses team focused on the future is one way Nationwide is preparing for what’s next.
Terrance Williams, President of Emerging Businesses & Chief Marketing Officer, Nationwide Insurance
2:10 PM- PANEL: CUSTOMER EXPERIENCE, CARE, & INSIGHT
How are brands measuring and enhancing their customers’ excitement and satisfaction? How are they improving responsiveness, efficiency, and UX design? During this panel, brands and their partners discuss bridging the gap between digital and face-to-face experience while analyzing meaningful insights drawn from the data.
2:40 PM- CASE STUDY PRESENTATION
Holly Hynes, SVP, Head of Brand and Customer Experience Innovation, Huntington National Bank
Huntington Bank re-launched their brand in 2010, in the wake of the Financial Crisis. The 100+ year old brand hadn’t been touched in decades. How, in the aftermath of the greatest financial crisis of our time, does a tired, small, commoditized brand like Huntington stand out and ultimately become one of the fastest growing and preferred bank brands in its markets? Learn the journey that the Huntington leadership team took to create distinctiveness and relevance with consumers at a time when banking was the world’s most hated industry.
3:00 PM- PANEL: MEANINGFUL DIGITAL AND MOBILE ENGAGEMENT
Innovation and personalization in mobile apps, digital media and IoT- brands compare and contrast approaches to personalization, SEO, SEM, digital behavior interpretation & prediction, tracking, and discerning & leveraging meaningful data sets.
3:50 PM- AFTERNOON SOCIAL
Coffee, light refreshments
4:10 PM- PANEL: REPUTATION MANAGEMENT & NURTURING LOYALTY
A discussion of the ways brands are proactively preventing negative emotions and engaging constructively with customers. How are brands supporting positive reputation growth through customer-to- customer reviews, messages, and content? What role does reputation play in loyalty? Is reputation damage irreversible?
4:40 PM- PANEL: BUILDING A SUCCESSFUL BRAND/ AGENCY COLLABORATION
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success and sustainability?
5:20 PM- NETWORKING & COCKTAIL PARTY
CLICK ON LOGO TO FIND OUT MORE
The Ohio Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
VENUE & ROOM BLOCK
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