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ohio marketing summit

 

May 20th, 2020 // #OHMKTG // COLUMBUS, OH

 
 
 

250+ Ohio-based brands come together to share fresh ideas, solve problems and make meaningful connections.

CONTENT-DRIVEN AND CO-AUTHORED BY THE BRANDS

WHO ATTENDS:

WHAT TO EXPECT:

THE TAKEAWAY:

  • Local, Regional and National Brands

  • Local, Regional and National Vendors

  • Chief Marketing Officers

  • Chief Brand Officers

  • Advertising Strategists

  • Social Media Directors

  • Creative Directors

  • 7 interactive discussion panels

  • Q&A with 50+ speakers

  • 4+ hours of dedicated networking

  • Social events! Including a welcome breakfast, lunch & a cocktail party!

  • Fresh ideas to inspire your audiences

  • New tools to tell your brand's story

  • Exciting new relationships with marketers, brands and partners

  • Membership in a community of like minded marketers

ATTENDEES

Attendees at the summit are influencing the future of their company’s marketing and strategic success. They come from a wide variety of organizations including major brands, corporates, cultural institutions, public agencies and nonprofits. Including brands like:

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GET YOUR TICKET

WHAT’S INCLUDED:

  • Main Conference & Exhibition

  • Executive Networking Luncheon

  • Summit Cocktail Party

  • Keynote Presentations

  • Networking Breakfast Reception

Agency CONTACT:

BRAND CONTACT:

Pre-registration is required for all attendees.

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MEET our 2020 keynote speaker

 

DEVON WATSON

CHIEF MARKETING OFFICER

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thank you to OUR 2019 SPEAKERS

 


FOR BRAND SPEAKING OPPORTUNITIES, CONTACT:

 

 
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Davina Roberts

E: davina@icsummits.com

T: (917) 426 1626

 

DOWNLOAD THE AGENDA

 

The Ohio Marketing agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.

8:00 AM  

Welcome Reception & Registration; badge collection, light refreshments and networking.

9:00 - Keynote Presentation

Speaker:

Devon Watson, Chief Marketing Officer, Diebold Nixdorf

9:20 - Panel: Corporate Social Responsibility  

Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement? 

10:00 - Panel:  Storytelling in Marketing 

A brand’s ability to tell compelling stories that resonate with their consumers is a powerful tool that helps evoke communication between the two. Panelists discuss how they have incorporated emotions, experiences, and shared ideas to create effective and authentic storytelling, and how this has not only strengthened brand initiatives, but their understanding of the consumers that they serve. 

10:40 - Morning Break

11:10 - Presentation

11:30 - Panel: Building a Successful Brand/Agency Collaboration

Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?

12:10 - Lunch 

1:10 - Presentation

1:30 - Panel:  Digital Innovation and the Shifting Media Mix 

With the media landscape constantly evolving, how are companies using new tools to foster and integrate their digital marketing strategies? How are marketing channels being reshaped to leverage and support this digital innovation, and how has this altered the traditional Earned /Paid /Owned /Shared media mix? 

2:10 - Panel: Measurement: Finding the Right Balance

How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?

2:50 - Afternoon Break 

3:10 - Panel: Reputation Management & Nurturing Loyalty

A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?

3:50 - Panel: New Technology and Digital Evolution 

How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good. 

4:30 - Keynote Presentation

Customers want to become invested in your brand. Give them something to get invested in.
— Gene De Libero, Digital Marketing Evangelist - Sitecore

THANK YOU TO OUR LEAD SPONSORS

 
 

THANK YOU TO our SPONSORS

CLICK ON LOGO TO FIND OUT MORE

 

FOR SPONSORSHIP OPPORTUNITIES, CONTACT:

 

 
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Alexandra Calma

E: alexandra@icsummits.com

T: (917) 924-2755

 
 

in partnership with

 
 
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FAQS

WHO ATTENDS?

The Ohio Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits.  Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors

HOW DO I SIGN UP?

Tickets are on sale here!

HOW DO I BECOME A SPONSOR?

Easy!  Contact Alexandra Calma to find out about the remaining openings - alexandra@icsummits.com

ARE THERE NETWORKING OPPORTUNITIES?

Absolutely!  The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!

WHAT'S THE DRESS CODE?

Business casual is recommended - comfort is essential!

VENUE & ROOM BLOCK

Sheraton Columbus Hotel at Capitol Square, 72 East State Street, Columbus, OH 43215

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