ohio marketing summit
Local, Regional and National Brands
Local, Regional and National Vendors
Chief Marketing Officers
Chief Brand Officers
Social Media Directors
7 interactive discussion panels
Q&A with 50+ speakers
4+ hours of dedicated networking
Social events! Including a welcome breakfast, lunch & a cocktail party!
Fresh ideas to inspire your audiences
New tools to tell your brand's story
Exciting new relationships with marketers, brands and partners
Membership in a community of like minded marketers
Main Conference & Exhibition
Executive Networking Luncheon
Summit Cocktail Party
Networking Breakfast Reception
Pre-registration is required for all attendees.
The Ohio Marketing agenda is designed in collaboration with regional, national and international marketing leaders and brands.. The topics discussed throughout the day provide insights and inspiration needed to take your marketing strategy to the next level. Fill in your details below to receive a copy of the latest agenda.
Welcome Reception & Registration; badge collection, light refreshments and networking.
9:00 - Keynote Presentation
Devon Watson, Chief Marketing Officer, Diebold Nixdorf
9:20 - Panel: Corporate Social Responsibility
Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement?
10:00 - Panel: Storytelling in Marketing
A brand’s ability to tell compelling stories that resonate with their consumers is a powerful tool that helps evoke communication between the two. Panelists discuss how they have incorporated emotions, experiences, and shared ideas to create effective and authentic storytelling, and how this has not only strengthened brand initiatives, but their understanding of the consumers that they serve.
10:40 - Morning Break
11:10 - Presentation
11:30 - Panel: Building a Successful Brand/Agency Collaboration
Panelists from both sides discuss how marketers and their creative partners build and sustain a truly collaborative partnership. What are the ingredients for equity, success, and sustainability?
12:10 - Lunch
1:10 - Presentation
1:30 - Panel: Digital Innovation and the Shifting Media Mix
With the media landscape constantly evolving, how are companies using new tools to foster and integrate their digital marketing strategies? How are marketing channels being reshaped to leverage and support this digital innovation, and how has this altered the traditional Earned /Paid /Owned /Shared media mix?
2:10 - Panel: Measurement: Finding the Right Balance
How are brands finding the right balance between too much data and just the right amount. How are they implementing this information internally between what the Director/VP needs to understand and what the manager overseeing the project or program needs to know. With so much data - who needs to be the expert and on what types of data?
2:50 - Afternoon Break
3:10 - Panel: Reputation Management & Nurturing Loyalty
A discussion of the ways in which brands are proactively preventing negative emotions while engaging constructively with customers. How are brands supporting positive reputation growth through customer-to-customer reviews, messages, and content? What role does reputation play in loyalty? Is a damaged reputation irreversible?
3:50 - Panel: New Technology and Digital Evolution
How are brands deciding what problems are worth solving with AI & Machine Learning? What new applications and innovations will emerge and how might they impact? Brands discuss risks, concerns and leveraging AI for the good.
4:30 - Keynote Presentation
CLICK ON LOGO TO FIND OUT MORE
The Ohio Marketing Summit hosts marketing leaders from major brands, corporates, cultural institutions, public agencies and nonprofits. Approximately 250 attendees will be there - 70% brands, 30% agencies & vendors
HOW DO I SIGN UP?
HOW DO I BECOME A SPONSOR?
ARE THERE NETWORKING OPPORTUNITIES?
Absolutely! The conference includes 4+ hours of blocked networking time, including an Opening Reception, Networking Luncheon and Cocktail Party!
WHAT'S THE DRESS CODE?
Business casual is recommended - comfort is essential!
VENUE & ROOM BLOCK
Sheraton Columbus Hotel at Capitol Square, 72 East State Street, Columbus, OH 43215
IC SUMMITS VALUES YOUR PRIVACY - PLEASE REVIEW OUR POLICY HERE